When it comes to the provision of young people’s mental health services, an enormous gap exists between what we know and what we do. Clinical therapies are advancing in sophistication and effectiveness. Yet provision (infrastructure, capacity and funding) can’t keep up with the sharp rise in young people seeking help for issues such as anxiety, depression and eating disorders. Creative and effective delivery strategies are going to be essential if we are going to take advanta
Advertising spend on digital media is set to overtake TV by financial year 2021, with digital likely to be one of the only media and entertainment segments to continue to grow in double digits in the coming year. According to the KPMG Media and Entertainment Report 2020, outdoor entertainment formats and traditional media have been badly impacted as people stayed indoors and advertising dried up.
Digital advertising, OTT and gaming fared much better, with massive spikes in
Integral Ad Science (IAS), the global leader in digital ad verification, today released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators like brand safety, viewability, and fraud.
The Media Quality Report showed improvement in major digital media quality indicators like brand safety, viewability and fraud despite 2020's volatile events. In the first half of 2020, consumers worldwide spent notably more t
Consumers are now allocating more of their time towards consuming digital news media. According to Nielsen, with four months still remaining for 2020, Australians have spent almost the same amount of time consuming digital new media as they did for the entire year of 2019. Publishers are also adapting their business model towards direct relationships with consumers, as Australian’s willingness to pay for digital news content increases. These direct relationships allow new lev
For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and declare that this decision would “choke off the economic oxygen” needed for digital advertising to exist. As Prince might say, “Two thousand two two, part
By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website and an active social media account. Digital marketing is a process that requires strategy and investment on a regular basis—a very regular basis. Daily, and sometimes hourly, in fact. Here’s the thing: Google loves fresh content. And they love to help you climb to the top of the search engine
This digital marketing course is the key to connecting with audiences online MarketWatch has highlighted these products and services because we think readers will find them useful. This content is independent of the MarketWatch newsroom and we may receive a commission if you buy products through links in this article. As consumers transition from traditional forms of media to online channels, so must marketing strategies follow and adapt to consumer trends. Marketing professi
There is a generally confident feeling in the digital media and marketing industry around their revenue prospects, despite the impact of the COVID-19 pandemic. According to research from Bluestripe Group and New Digital Age, 64 per cent of industry executives think revenues will increase over the next 12 months, while 18 per cent believe revenues will be up by more than 50 per cent. The survey of 101 UK digital media and marketing executives also found that, despite recession
Where does customer experience end and digital marketing begin? In today’s customer-centric world, the two practices are increasingly intertwined. One thing experts agree on is all digital marketing activities should be conducted through the lens of customer experience. After all, the goal of digital marketing is to help establish long-term relationships with individual customers, which can in turn support the renewed purchase of products and services as well as open the door
One thing is certain in today’s innovative, digital, social, automated and always on connected world and that is change. The only guarantee we have is change. Yet even the most savvy digital and social marketers find themselves stuck in ruts. Instead of always doing the same things over and over and expecting a different result, we need to have the guts to truly step out of our comfort zone. Bigger marketing and business results come when we get comfortable being uncomfortabl
A battle for “eyeballs” will play a central role in sorting the winners and losers in the evolving digital-commerce marketplace, meaning that brands and retailers need to master personalised messaging at scale. Duncan Painter - the CEO of Ascential, the information company and the owner of WARC - discussed this subject at a recent online conference. “Eyeballs on the internet is the game that brands are now in,” he said during the World Retail Congress, an event also run by As
Focus on showing customers the value you bring to the table, gain their trust and make them see you're the expert they need. Starting a new business comes with unique challenges, and those first years are essential to your long-term success and growth. If you’re starting a digital marketingagency, you will run into specific challenges and may make some of these common mistakes. Here’s what they are and how you can avoid them. Mistake 1: Not setting the right expectations Like
Key points: The NFF will establish and operate a digital technology hub to improve the digital capabilities of regional Australians The federally-funded hub will provide information and support online and over the phone Volunteers for Better Internet for Rural, Regional and Remote Australia used to provide troubleshooting support but cannot continue to do so The Federal Government has stepped in to bolster a volunteer program advising on the best telecommunication solutions f
The use of blockchain technology in qualifying impressions in digital advertising can increase return on ad spend by as much as 14%, according to research from the Trustworthy Accountability Group (TAG). Writing for WARC, Jules Kendrick, MD UK & Europe for TAG, a body seeking to increase trust and transparency in digital advertising, outlines the methodology and findings from ongoing work into the use of distributed ledger technology (DLT) in the advertising industry. A 12-mo
COVID-19 has sped up the pace and scale of disruption to businesses this year, prompting them to undergo unprecedented digital acceleration. Since 2016, about half of respondents to BDO’s annual SA State Business Survey have reported some level of disruption from emerging technologies, but that number is expected to surge when this year’s survey kicks off next month. Innovation and digital transformation have been topics of strategic business importance for a number of years.
Digital manufacturing is a term that is used in abundance nowadays. But what is digital manufacturing, and how are companies harnessing it to their advantage? In a nutshell, digital manufacturing is when a company leverages digital technologies to benefit their manufacturing operations. With digital manufacturing, manufacturers can create a factory that is a connected, networked and fully integrated environment, enabling them to use real-time data analytics to optimize the en
Accenture has urged insurers to avoid making sweeping cost-cutting measures as a way of out the recession. Instead they should selectively carry out their savings programs and invest more in areas such as digital technology, which will lift productivity and improve product offerings, the consultant says. “We believe the insurers that outperform in this recession will be the ones who reduce costs selectively by focusing on operational efficiency,” Financial Services MD Mariann
Overwhelmed from telecommuting? Here are ways to step away from your devices and, just maybe, get to inbox zero Working remotely may have eliminated your commute and allowed you to spend the day in your pajamas, but it also means you’re most likely bombarded with digital communication every second of the day — from personal and professional emails crowding your inboxes to push notifications reminding you of every news development to the nonstop viral allure of Twitter and Ins
Traditional companies don't have to build cultures identical to digital-born darlings: But they must be digital enough to foster success. Leaders can take three steps to build a digital-ready culture The leaders of many traditional companies sometimes wish for the fast and innovative cultures of digital startups. They covet the cultures of large digital-born companies like Amazon, Facebook, and Google, which have used their innovativeness and customer obsession to become thre
To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take a step back and reevaluate their marketing strategies to adapt to a suddenly changed landscape. Many companies may take this opportunity to jump on board the newest platforms and marketing channels to engage with their audiences in entirely new ways. There are certainly good reasons