Looking for some digital marketing stats? Being aware of how the “average” business online functions is a great way to get an idea of which areas of your business online might need more of your focus.
In this post, we’ve gathered tons of digital marketing statistics all in one place so you can use that data and knowledge to grow your business.
Here’s a table of contents so you can jump straight to the type of digital marketing statistics that interest you the most:
12. FOMO Statistics
What Is Digital Marketing?
Digital marketing is online marketing strategies that are used to identify, build, and target an audience to turn into paying customers for a product or service. This type of electronic marketing involves using many digital channels to connect with current and prospective customers.
If you’re curious which channels this style of marketing includes, here’s a list of digital marketing examples:
· Search Engine Optimization (SEO)
· Email Marketing/Marketing Automation
· Content Marketing
· Social Media Marketing
· Pay Per Click (PPC)
· Affiliate Marketing
· Native Advertising
· Online PR
· Inbound Marketing
So now that you have a better idea about what digital marketing is, let’s see why it’s so important in helping you grow your business and make money online.
What Are the Benefits of Digital Marketing?
Asking yourself why is digital marketing important? Let’s take a peek at some of the benefits for small business owners:
· Lower cost — Digital marketing is cheaper than traditional marketing. If done correctly, the ROI on your digital marketing budget can be huge. One reason for this is focusing marketing efforts in areas where people already spend their time online results in higher-quality leads.
· Global reach — Operating a business online costs less and expands your reach to even more audiences across the world.
· Potential for viral content — Distributing content online comes with the possibility of viral sharing via social networking, bringing in more business to you for generally no added cost.
· Measurable results — Your efforts are much more trackable than traditional marketing, due mostly to the fact that many analytics tools now exist. These tools can help you with specifics like form analytics or Google analytics.
· Keep up with competition — It’s becoming more and more common for customers to expect all brands, products, services, and small businesses to have an online presence.
· Personalization — One of the reasons digital marketing does so well for small businesses is the fact that you can use personalization to automatically alter the user’s experience based on their interests. This way, you can present them with page-level targeted offers for specific customer profiles based on behavior.
Obviously, digital marketing is a fantastic way to grow your business online, but what if you’re not sure where to start? To get a better idea of who is doing what on the internet, let’s check out some digital marketing facts for 2020 next.
The Ultimate List of Digital Marketing Statistics for 2020
Here’s our ultimate list of digital marketing statistics in 2020:
Email Marketing Statistics
It’s impossible to ignore that facts on how effective email marketing is — for every $1 spent it averages a return of $44. Stunning numbers like that are why focusing your digital marketing efforts on email marketing is a must for running a successful business online.
1. On average, email marketing has a 4400% ROI. (OptinMonster)
2. Welcome emails have an average open rate of 82%. (GetResponse)
3. 91% of email users have unsubscribed from a company email they previously opted-in to. (HubSpot)
4. 102.6 trillion emails are sent and received each year, and that number is rising. (OptinMonster)
6. 54% of all emails are classified as spam. (Statista)
7. Mobile users engage with emails the least out of tablet and PC users. (Impact of Mobile Use on Email Engagement)
8. 74% of marketers say targeted personalization increases customer engagement (Econsultancy)
10. The most opened emails related to hobbies, with an open rate of 27%. (HubSpot)
11. 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)
12. Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. (Experian Marketing)
13. 60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)
15. 50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)
17. More than half of us even check our email before doing anything else online. (OptinMonster)
Social Selling Statistics
The practice of using your social network via social media to discover and nurture relationships with prospects with the goal of converting leads to achieve sales goals is known as social selling. Social networking is an incredibly powerful medium that can be used to drastically improve sales results. For many salespeople, social selling has replaced the sometimes dreaded practice of cold calling.
1. 78% of salespeople using social media perform better than their peers. (Screwpile Communications)
2. 98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. (The Sales Benchmark Index)
3. The outbound selling strategy of cold calling only has a 2.5% success rate. (Keller Research Center)
4. Thanks to implementing a social selling program, IBM boosted sales by 400%. (IBM)
5. There are 1.5 billion social media users across the globe. (McKinsey and Company)
6. 77% of B2B purchasers won’t speak to a salesperson until they’ve done their own research. (Corporate Executive Board)
7. 55% of buyers do research via social media. (IBM)
8. Only 7% of respondents said that social selling was a priority for their sales organization. (HubSpot)
9. By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. (Forrester)
10. 87% of B2B buyers have a favorable impression of a salesperson if they were introduced to them through someone in their professional network. (LinkedIn)
11. 84% of executives use contacts and info from social networks as part of their purchase process. (IDC)
12. 31% of B2B professionals sat that social selling allowed them to build deeper relationships with their clients. (SuperOffice)
Lead Nurturing Statistics
A digital marketers know that their job doesn’t stop at lead generation. These lead nurturing statistics show just how essential it is to focus on leads before and after you have them so you can turn them into paying customers.
1. 45% of businesses send their leads one email per week. (Databox)
2. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. (Invesp)
3. 63% of marketers say their biggest content challenge is driving traffic and generating leads. (Omnicore)
4. 40-70%+ of businesses qualified leads aren’t yet ready to buy. (Databox)
5. 20-40% of webinar attendees become leads. (OptinMonster)