101 Blogging Statistics for 2020

Look, we get it.


It sucks searching for blogging statistics and data when you’re writing your next hit content marketing piece.


And you need some statistics to back up those otherwise erronious claims about the value of blogging for business.

Everything from headline tips to repurposing blog content and copywriting techniques has a data-point that you can use to add value to your next blog post.


That’s why we’ve compiled and updated a list of 101 blogging statistics in 2020 for you to use in your next content piece:


Latest Blogging Statistics and Trends in 2020

1. The average blog post length is 1,050 words (Source: Orbit Media)


2. The average word count of top-ranked content in Google is between 1,140-1285 words (Source: SearchMetrics)


3. On average, only 18% of companies’ blog posts are over 750 words (Source: Curata)


4. Longer, in-depth blog posts generate 9x more success in lead generation than short ones (Source: Curata)


5. Each business blogging post takes on average 3 hours 16 minutes per piece to complete (Source: OrbitMedia)


6. The median average time spent reading an article is 37 seconds (Source: NewsCred)


7. Marketers who prioritize business blogging efforts are 13x more likely to see positive ROI (Source: HubSpot)


8. Companies that publish 16+ blog posts per month get nearly 3.5x more organic traffic than those that publish 0-4 monthly (Source: HubSpot)


9. Companies that publish 16+ blog posts per month generated 4.5x more leads than companies publishing 0-4 monthly. (Source: HubSpot)


10. People will tend to read blogs with titles between 6-13 words. These blogs get the most consistent amount of traffic and hits (Source: HubSpot)


11. On average, companies with blogs produce 67% more leads per month than those without (Source: DemandMetric)


12. 43% of readers skim blog posts (Source: HubSpot)


13. 36% of people prefer list-based headlines (Source: ConversionXL)


14. Odd numbered listicle headlines outperform even ones by 20% (Source: CMI)


15. Including a colon or hyphen in your title can result in a 9% improvement (Source: CMI)