16 Tips on writing product descriptions that SELL!

Words are extremely powerful tools that we can use to inspire other people to take action, uplift their energy and even improve lives. The same works for eCommerce.



When your potential customers are about to spend money online, they scrutinize each and every word.


Despite this, most online retailers put an enormous amount of effort into creating an online store and give little weight to product descriptions.


Below you’ll find the list of persuasive marketing techniques that will help you create product descriptions that sell:


  1. Repeat your idea several times. It creates an ‘illusion of truth’ and builds credibility with your shoppers.

  2. Understand your customers. This will help you make your copy more persuasive.

  3. Use benefit-oriented headlines and call to actions on your web pages.

  4. Speak your customer’s language, make sure you sound authentic.

  5. Use sensory words to describe your products.

  6. Use scarcity to encourage impulse buys.

  7. Inject power into your words — it should inspire readers to take action.

  8. Use power words like you, free, because, imagine, new to grab users’ attention.

  9. Be honest with your customers and describe negative features of your product.

  10. Conduct competitor analysis to improve your online shop’s copy.

  11. Use the disrupt-then-reframe method and other psychological tricks to influence people.

  12. Create a reward program to build customer loyalty.

  13. Rhymes will make your ideas easier to digest.

  14. Explain even the tiniest details of your item.

  15. Add reviews to create trust.

  16. Tell stories. People love them!

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