20 Digital Marketing Stats You Need To Know In 2020

Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now.

So to help put things into context for the year ahead, here are 20 digital marketing stats and charts to quickly summarise the state of content marketing, as it stands now.

Mobile marketing stats

Mobile is no longer the new kid in town; it’s the most common way people access the web. So there are no excuses for failing to meet user expectations across multiple devices. Sadly, the stats suggest most businesses are still coming up short.

#1: Mobile loading times are way behind the 2-second target. (Marketing Charts, Google)

#2: 85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree. (Unlockd)

#3: Mobile will account for 72% of digital ad spend by 2019. (eMarketer)


It’s ten years since the first iPhone was released and the majority of brands are still failing their mobile users. Worse still, most of them don’t even realise they’re doing it but you can guarantee their visitors do. Bloated sites, sloppy code and aggressive advertising are just a few of the bad habits many sites are still guilty of – and we should all know better by now.

Search marketing stats

When you talk about change in digital marketing, search has got to be the most chaotic aspect of it all. Google algorithm updates alone have kept so many marketers awake at night we should be considering a lawsuit but user habits are just as decisive in how we approach search marketing.

#4: 60% of people have started using voice search within the last year. (MindMeld)

#5: The average number of organic results on Google searches has dropped from 10 to 8.5. (Searchmetrics)

#6: The average world length of content that ranks on the first page of Google results is 1,890 words. (Backlinko)


The age of voice search is very much here but don’t expect it replace displays entirely. Google continues to prioritise its own ads and products over organic listings but text ads don’t exactly fit into voice-only searches. There’s also a lot of demand for visual content while it turns out search engines and users alike have developed a love for long-form written content.

Email marketing stats

Despite newer strategies like content and social media marketing getting most of the attention, email remains as one of the most effective ways to generate new leads and get customers back for another purchase. Email is the marketing strategy that refuses to go away – not we’d want it to.

#7: The best time of day to send emails is between 4pm and 8pm.(Experian, Marketing Charts)

#8: Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Mailchimp)

#9: eCommerce customers who receive multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email. (Experian)


Email lists continue to be one of the most valuable owned marketing commodities for brands but relevancy is key to maximising open and conversion rates. Use a form optimisation tool like Leadformly to get people signing up and then something like ActiveCammpaign to send targeted messages to people based on what they signed up to.

Conversion optimisation stats

Conversion optimisation has become an integral part of marketing since mobile and UX design went mainstream but are we really creating a better web?

#10: Mobile conversion rates are on the up but still in third place. (Monetate, Smart Insights)

#11: The average ROI on CRO tools is 223%. (Venture Beat)

#12: 4.8% is the average conversion rate for websites using video, compared to 2.9% for those who don’t. (Adélie Studios)


Thanks to brands taking conversion optimisation seriously, mobile conversion rates are now comparable to other devices. There’s still a long way to go for online businesses to remove friction and maximise sales but the return on investment brands are seeing from conversion optimisation suggests we’re heading in the right direction.

Content marketing stats

Producing great content is difficult for every brand and users are getting more demanding about the kind of stuff they want to engage with. So what our digital marketing stats say about the current role of content?

#13: 46% of marketers say photography is critical to their current marketing and storytelling strategies. (CMO Council)

#14: 72% of marketers worldwide said relevant content creation was the most effective SEO tactic (Marketing Profs)

#15: Brands spend 25%-43% of their marketing budget on content, yet only 23% of CMOs feel they are producing the right information for the right audience, and delivering it at the right time and correct format (Marketing Profs, eMarketer)

#16: Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Demand Metric)


Brands who invest in content marketing are seeing the benefits but few believe they are really getting the most out of it. The strategic planning and execution of content marketing is still a challenge and the majority marketers feel they could be producing more effective content.

Social media marketing stats

Social media hit the scene as this kind of promised land for instant marketing success – and some brands really did get overnight results – or so it seemed – in the early days. With so many voices fighting to be heard on social, the challenge for brands is finding a way to cut through the noise.

#17: 94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). (Content Marketing Institute)

#18: Infographics are Liked and Shared on social media 3X more than other any other type of content. (Mass Planner)

#19: Social media has become the most popular content marketing tactic reported by 90% of B2C businesses.The next most used content marketing tactics are illustrations and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%). (Content Marketing Institute)


Brands realise now that social media is essentially a content publication tool, not a quick fix to instant marketing results. The key is knowing which networks to use, what kind of content to publish and how to get your brand seen by the right people – which generally means adding social advertising into the mix.

And finally…

#20: Marketers who use automation tools say time is the biggest barrier to advanced marketing while those who don’t automate say that budget is their biggest barrier. (Openprise)


Choosing the right automation tools is an art that pays for itself and frees up more time to focus on increasing your marketing ROI. Automation will be one of this year’s industry buzzwords as marketers realise it’s not so much a question of how much you spend, but how much you make in return.

Today’s offering of digital marketing stats says a lot about the state of the industry today. Despite the rapidly changing nature of marketing, most of the areas for improvement come from brands making the same old mistakes. The fact we’re still talking about mobile loading times shows how little progress most businesses have made. The good news is this also shows how easy it could be to get the edge on your competitors by getting a few essentials in order with your own online brand.

FOR ANY DIGITAL MARKETING SERVICES CONTACT OUR TEAM TODAY TO HELP. info@Vissicon.com #cybersecurity #hacking #security #technology #hacker #infosec #tech #ethicalhacking #programming #linux #hackers #cyber #kalilinux #cybercrime #malware #python #privacy #it #iot #cyberattack #coding #dataprotection #hack #ethicalhacker #networking #informationsecurity #cybersecurityawareness #programmer #datasecurity #itsecurity #informationtechnology #software #business #cloud #computerscience #computer #internet #cloudcomputing #network #windows #bhfyp #data #phishing #hacked #cybersecuritytraining #coder #ai #artificialintelligence #cisco #anonymous #code #ransomware #encryption #networksecurity #java #digital #training #bigdata #machinelearning

Originally published: https://www.ventureharbour.com

0 views0 comments
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
927 Beaufort Street, Mt Lawley,
Perth 6052
836/585 Little Collins Street,
Melbourne, 3000

Digital Marketing Agency Perth - Perth Digital Agency at your service. If you want your business to dominate the online world, you need to align yourself with a digital marketing agency that is not just following the latest trends but also creating them. Perth Digital Marketing is ridiculously competitive, so if you want your business to do more than just survive, you need to choose a marketing agency that is going to offer both proven strategies and outside the box thinking. At Vissi, we pride ourselves in offering revolutionary and proven strategies to help your business thrive and grow in the competitive online market. We work alongside your business every step of the way and ensure that you have the right tools you need to increase your profits and maximise your investment. We are experts in helping your business to find an endless line of customers that are ready and willing to spend on your products and services, using our clever and unrivalled marketing and conversion techniques. These techniques work almost instantly, which means that you don’t have to wait years to see growth or profits flowing in. In fact, most of the businesses that we work with begin to achieve their desired results in just a few months. How do we do it? It is our unwavering approach, dedication and out of the box thinking that has made us one of the premier digital agencies Perth. So, when it comes to selecting a digital marketing agency that is going to propel your business to new heights, don’t just take our word for it. Why not contact us today and see what we can do to help your business? Digital Marketing in Perth - Vissi started from humble beginnings in Perth and has quickly grown to become one of the top digital marketing agencies in the Perth digital agency scene.  Located in the Perth CBD, our digital agency caters to businesses both big and small in all areas of the city and beyond. By growing our business from the ground up in Perth, we know exactly what it takes to appeal to local audiences and how to navigate through the ever-evolving culture and economy of the city. We also pride ourselves on being able to offer Perth business owners some of the top proven marketing strategies that are breaking ground locally and all over the world. These strategies including helping your business to rank higher in search results and turning your traffic into leads that actually convert into paying customers.  In fact, we have helped brands increase profits by nearly ten times as much, all by following some of our proven methods. Whether you are a brick and mortar business or based solely online, Vissi is dedicated to helping you grow your business into a thriving profit machine, so you can spend more time doing the things you love and less time worrying about your business.

Perth Digital Marketing - Even though Vissi first started in Perth, we are quickly developing an extensive database of clients across Western Australia. We have worked with some of the biggest brands based out of Perth and have a strong track record in the area. But really, working with Vissi is super easy no matter where you live. We have a dedicated team that will help you every step of the way and ensure that your business is set up not just for short-term results, but for long-term success as well. After just a few short months of working with us, you will start to see your business growing rapidly. Your conversion rates will be up; your sales will be up, and of course, your profits will also be up. Guaranteed. Vissi is also one of the only digital marketing agencies out there that offer guaranteed results. We don’t do this as a desperate sales tactic, we do this because we stand by what we do 100%. Real Estate Digital Marketing - Digital Marketing for Real Estate Agents - Perth Digital Agency - Digital Marketing Agency Perth - Web Design Perth - Perth Web Design - SEO Agency Perth - SEO Perth - SEO in Perth - Perth SEO Agency - Perth web design - Ecommerce web design Perth - IT support Perth - IT Services Perth - Managed IT Perth  - Perth hosting – Busselton Digital Agency – South West Digital Agency – Digital Agency in Busselton

© 2020 Vissi Digital. Proudly designed and developed by Vissi Digital. Please review our TERMS & CONDITIONS and PRIVACY POLICY.