The 20 digital marketing tips outlined below will dramatically increase your chances for succeeding online.
The list is by no means complete but it’s a good starting point for beginners to digital marketing.
What is Digital Marketing?
Before digging right into the tips for online marketing success, let me first explain what is digital marketing for those that are new to this term.
Digital marketing is marketing that is executed through the Internet and electronic devices.
It has a number of pillars but the most important are:
· Web site
· Search engine marketing (SEM)
· Social media marketing
· Content marketing
· Email marketing
· Mobile marketing
· Banner advertising
Digital Marketing Tips
As you can see from the image above, each component of digital marketing is a huge chapter on its own.
Nevertheless, I will try below to summarize the most important tips for each component so that you increase your chances of successful online marketing.
Web Site Tips
#1 Use your own domain – Buy a domain name that is relevant for your business and use it to build your brand.
#2 Use a VPS – Spending $20-$40 a month for your own virtual private server is not that much compared to the benefits you get.
#3 Make it professional – Spend some time thinking about your website structure and look and feel. Identify the purpose of having a website and make sure that this is reflected in the design.
#4 Make it fast – Try to make your website as fast as possible by avoiding unnecessary graphics or other cosmetic elements.