38 Blogging Statistics You Need to Know in 2020 (to Blog Smarter This Year)


As a blogger, business owner, writer or content marketer, it pays dividends to be in the know when it comes to the industry’s latest blogging statistics.


Why? Well, having a grasp on the most current blogging statistics can help you identify gaps where you can create more strategic content that’ll stand out from your competition. Analyzing the data behind what’s working well for other bloggers can also help you pinpoint your own content shortcomings and gather insightful ideas to test.


Moreover, regardless of the industry you’re in, these blogging statistics will help you improve your content strategy moving forward.


So, is blogging overrated? Is it really the secret sauce to driving traffic that many claim it to be?

Whatever the answer, one thing is certain. Many successful businesses and bloggers are investing a lot of resources into blogging. But, I’m getting ahead of myself.


To prove (or disprove) the value of blogging, let’s quickly look at 38 key blogging statistics that’ll shed a clear light on the state of blogging in 2020.


38 Blogging Statistics You Need to Know in 2020 (to Blog Smarter)


1.34.5% of all websites on the Internet are powered by WordPress


2.70 million new posts are published on WordPress each month


3.It takes on average 3.5 hours to write a blog post (average length is 1,151 words)


4.The average reader spends 37 seconds reading a blog post


5.Blog posts that feature an image every 75-100 words get 2X more shares


6.There will be approximately 31.7 million bloggers in the US by the end of 2019

7.An overwhelming 77% of Internet users regularly read blog posts

8.55% of bloggers write less than 1000 words per post (20% write 1500+ words)


9.The optimal length for a blog post is in the 2,250 – 2,500 words range


10.44% of bloggers publish new content between three to six times per month


11.65% of content marketers say they have a documented content strategy


12.71% of B2B buyers consume blog content during their buyer journey

13.Publishing 16 posts/mo gets 4.5x more leads than those that publish 4 posts


14.200 million people had ad blockers in 2015 (that’s growing 40% per year)