4 DIGITAL MARKETING TIPS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL IN 2020

We've officially entered a new decade, and if you haven't begun thinking about new marketing strategies for your business, now is the time. Artificial intelligence (AI), lower internet costs and greater mobile use are all shaping the digital marketing landscape.



1. Make content for a global audience


It seems like common sense to create content based on your business’s and audience's location. However, your audience may be more global than you realize. 


YouTube trends show that people from outside the U.S. form 60 percent of the viewers of content produced by YouTube creators in the U.S. This study relates to the fashion industry and has powerful implications for online retail businesses.


With more people than ever before having access to the internet and mobile phones, you need to consider creating content for a global market. One way to make content that's appealing internationally is to use examples of successful businesses from other countries. You can also refer to major events such as football or even global brands that have a presence almost everywhere. People will appreciate stories that are more diverse, and they'll be able to relate to large, global phenomena. 


2. Use videos to support purchasing decisions


People do not follow a simple linear path to purchasing a product online. There are a number of touch points where your audience does research before completing a purchase. They go back and forth looking for helpful information. 


Many online shoppers are turning to video platforms to help inform their buying decisions. They are looking for videos that answer questions about what to buy and when. Product hauls and recommendations by YouTubers also play an important role in a buyer's search for information.

Video content and video marketing can help your brand boost conversions. For instance, you could create how-to videos, product comparisons or product demonstrations. You can also reach out to influencers and YouTubers to help showcase your products.


3. Incorporate automation


You can use automation to drive marketing strategies by providing frictionless experiences. Here are a few different ways automation can support marketing:

• Identify, acquire and nurture customers.

• Identify people with strong intent.

• Segment users according to their search intent.

• Predict future behavior based on past behavior.

• Get an integrated view of your customer and deliver personalized content.

• Manage and optimize advertisement campaigns.

Leading marketers are 2.3 times as likely as the lowest-performing marketers to manage camping bids with automation. They are also more likely to agree that adopting automation and learning improves their marketing efforts. It's evident that automation can support your business's efforts and should be looked into.


4. Get personal


Greater personalization is a must for marketing in 2020. As shown by the previous point, automation can help with a business's marketing strategies. It's also a great way to deliver greater personalization.

Use machine learning to place a personalized message in front of the right customer. You can also look at a buyer's history to recommend the next product they should buy and create messages for them.

Additionally, support your creative team in making more personalized content using customer relationship management (CRM), analytics and other automation tools to build your customers' profiles.


Once you know who your customers are, you can create unique headlines, descriptions and content. And automation tools can help you deliver them at the right time, to the right people.

It's evident that automation is going to play a big role in the future of marketing. Companies that lag behind in automation will struggle to capture customers and may lose their share of the market. Catching up later will be difficult, or you may be too late. Use the suggestions here to stay on top of digital marketing for 2020. 


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Digital Marketing Agency Perth - Perth Digital Agency at your service. If you want your business to dominate the online world, you need to align yourself with a digital marketing agency that is not just following the latest trends but also creating them. Perth Digital Marketing is ridiculously competitive, so if you want your business to do more than just survive, you need to choose a marketing agency that is going to offer both proven strategies and outside the box thinking. At Vissi, we pride ourselves in offering revolutionary and proven strategies to help your business thrive and grow in the competitive online market. We work alongside your business every step of the way and ensure that you have the right tools you need to increase your profits and maximise your investment. We are experts in helping your business to find an endless line of customers that are ready and willing to spend on your products and services, using our clever and unrivalled marketing and conversion techniques. These techniques work almost instantly, which means that you don’t have to wait years to see growth or profits flowing in. In fact, most of the businesses that we work with begin to achieve their desired results in just a few months. How do we do it? It is our unwavering approach, dedication and out of the box thinking that has made us one of the premier digital agencies Perth. So, when it comes to selecting a digital marketing agency that is going to propel your business to new heights, don’t just take our word for it. Why not contact us today and see what we can do to help your business? Digital Marketing in Perth - Vissi started from humble beginnings in Perth and has quickly grown to become one of the top digital marketing agencies in the Perth digital agency scene.  Located in the Perth CBD, our digital agency caters to businesses both big and small in all areas of the city and beyond. By growing our business from the ground up in Perth, we know exactly what it takes to appeal to local audiences and how to navigate through the ever-evolving culture and economy of the city. We also pride ourselves on being able to offer Perth business owners some of the top proven marketing strategies that are breaking ground locally and all over the world. These strategies including helping your business to rank higher in search results and turning your traffic into leads that actually convert into paying customers.  In fact, we have helped brands increase profits by nearly ten times as much, all by following some of our proven methods. Whether you are a brick and mortar business or based solely online, Vissi is dedicated to helping you grow your business into a thriving profit machine, so you can spend more time doing the things you love and less time worrying about your business.

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