4 Strategies to Help Your Business Recover From Coronavirus

COVID-19 is upending companies large and small, but here's how you can limit the damage.

GO DIGITAL!


The coronavirus pandemic is wreaking havoc on the global economy. Air travel is being hit hard, sports leagues and big events are being canceled, countries are putting up travel restrictions to try to keep the virus outside their borders, and public health officials and hospitals are bracing for the worst. In times of crisis, it can be hard to stay calm and be optimistic. Fortunately, for entrepreneurs and business leaders, staying calm under pressure is part of the job description.

By taking proactive steps now, you can put your business in a more secure position to stay strong and recover faster once the crisis subsides. In fact, China, the country where the virus first emerged, is already showing signs of economic recovery. Here are a few key strategies and insights to help your business recover from coronavirus.


Think about how coronavirus affects customers

Depending on what industry you’re in, your customers might be having some specific new pain points related to coronavirus. Think strategically about how the pandemic is affecting your customers, what is keeping them up at night and how you can help. Then you can adjust your sales pitch and design your marketing around how to address these specific challenges and worries. For example, are your customers….

· Worried about supply-chain disruptions?

· Worried about how to manage employees in an environment where everyone might need to work from home?

· Worried about travel restrictions?

· Struggling with general market uncertainty and slowdown in demand?

· Wondering how to manage their cash flow?

· Facing a shortage of key inventory or supplies driven by consumers panic-buying and stocking up?

All of these business challenges can be exacerbated by a crisis like coronavirus. Your job as a business owner is to figure out how to re-position your products and services to be helpful and address the specific pain points that your customers are confronting now.

For example, if you sell video-conferencing solutions, this is an ideal opportunity for you to offer additional support and consulting to help your customers figure out how to adapt their remote workflows. If you are in the logistics business, now is a good time to reach out to your customers with possible solutions to navigate the latest issues affecting the global supply chain.

Embrace new sales channels


Even as more of the country goes into lockdown, people still are going to want and need to buy things, creating opportunities to serve your market via alternative sales channels. For example, if coronavirus is cutting down on foot traffic to your retail business, look to expand your e-commerce offerings. Restaurants in China have seen a decrease in in-store customers, so they’re selling takeaway meals instead.

Can you boost your online-marketing efforts and e-commerce sales? Can you create more conversations on social media and LinkedIn instead of in-person sales meetings? Many B2B companies are already well-positioned for this, especially if they sell software or other digital services and solutions. Business is still going on, but more of it might need to happen online.

Work on long-term investments in your business

Especially if you’re in B2B sales, the coronavirus might be an opportunity to make some longer-term investments in your business. Especially if you’re seeing a short-term slowdown, this is the time to re-evaluate your operations, platforms and processes and do some long-term strategic planning.

If you have a few big prospects in the pipeline, now is a good occasion to put more energy into lead management and nurturing of those longer-term opportunities. Keep checking in with your leads, reassure them if needed, and let them know that you are planning for contingencies and you’re ready to help.

This unprecedented situation is obviously driving a lot of cancellations for things like airline reservations, concert tickets and business conferences, but bigger-ticket B2B sales may not be as severely affected, unless the crisis goes on for so long that it causes companies to cut back on their spending and investment. Keep nurturing your business leads with the long view in mind, even if the short-term headlines are crazy and the situation feels uncertain.

Prepare for pent-up demand


Another lesson from Chinese businesses is that the post-coronavirus economic recovery might be faster than we expect. If you cut back too far today, you might not be positioned to capitalize on the post-crisis recovery. I don’t want to downplay the seriousness of the public-health aspects of this crisis; everyone needs to take precautions to stay healthy and reduce the spread of the virus. But I do believe that companies can put some good steps in place today to be positioned for bigger success tomorrow. There are always challenges and crises affecting our businesses. We can adapt and embrace the opportunities and bounce back stronger, even from a major crisis like coronavirus.


#seo #workfromanywhere #freelance #freelancer #workandtravel #digitalnomadlife #digitalnomads #a #entrepreneur #laptoplifestyle #freelancelife #smallbusiness #remote #remotejobs #coworkingspace #startup #cowork #wanderlust #community #virtualassistant #work #travel #workanywhere #nomadlife #digitalmarketing #marketing #socialmediamarketing #socialmedia #seo #business #branding #onlinemarketing #marketingdigital #entrepreneur #contentmarketing #advertising #digital #marketingstrategy #webdesign #marketingtips #smallbusiness #digitalmarketingagency #instagram #graphicdesign #startup #design #website #entrepreneurship #emailmarketing #internetmarketing #digitalmarketingtips #searchengineoptimization #ecommerce #webdevelopment

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
927 Beaufort Street, Mt Lawley,
Perth 6052
836/585 Little Collins Street,
Melbourne, 3000

Digital Marketing Agency Perth - Perth Digital Agency at your service. If you want your business to dominate the online world, you need to align yourself with a digital marketing agency that is not just following the latest trends but also creating them. Perth Digital Marketing is ridiculously competitive, so if you want your business to do more than just survive, you need to choose a marketing agency that is going to offer both proven strategies and outside the box thinking. At Vissi, we pride ourselves in offering revolutionary and proven strategies to help your business thrive and grow in the competitive online market. We work alongside your business every step of the way and ensure that you have the right tools you need to increase your profits and maximise your investment. We are experts in helping your business to find an endless line of customers that are ready and willing to spend on your products and services, using our clever and unrivalled marketing and conversion techniques. These techniques work almost instantly, which means that you don’t have to wait years to see growth or profits flowing in. In fact, most of the businesses that we work with begin to achieve their desired results in just a few months. How do we do it? It is our unwavering approach, dedication and out of the box thinking that has made us one of the premier digital agencies Perth. So, when it comes to selecting a digital marketing agency that is going to propel your business to new heights, don’t just take our word for it. Why not contact us today and see what we can do to help your business? Digital Marketing in Perth - Vissi started from humble beginnings in Perth and has quickly grown to become one of the top digital marketing agencies in the Perth digital agency scene.  Located in the Perth CBD, our digital agency caters to businesses both big and small in all areas of the city and beyond. By growing our business from the ground up in Perth, we know exactly what it takes to appeal to local audiences and how to navigate through the ever-evolving culture and economy of the city. We also pride ourselves on being able to offer Perth business owners some of the top proven marketing strategies that are breaking ground locally and all over the world. These strategies including helping your business to rank higher in search results and turning your traffic into leads that actually convert into paying customers.  In fact, we have helped brands increase profits by nearly ten times as much, all by following some of our proven methods. Whether you are a brick and mortar business or based solely online, Vissi is dedicated to helping you grow your business into a thriving profit machine, so you can spend more time doing the things you love and less time worrying about your business.

Perth Digital Marketing - Even though Vissi first started in Perth, we are quickly developing an extensive database of clients across Western Australia. We have worked with some of the biggest brands based out of Perth and have a strong track record in the area. But really, working with Vissi is super easy no matter where you live. We have a dedicated team that will help you every step of the way and ensure that your business is set up not just for short-term results, but for long-term success as well. After just a few short months of working with us, you will start to see your business growing rapidly. Your conversion rates will be up; your sales will be up, and of course, your profits will also be up. Guaranteed. Vissi is also one of the only digital marketing agencies out there that offer guaranteed results. We don’t do this as a desperate sales tactic, we do this because we stand by what we do 100%. Real Estate Digital Marketing - Digital Marketing for Real Estate Agents - Perth Digital Agency - Digital Marketing Agency Perth - Web Design Perth - Perth Web Design - SEO Agency Perth - SEO Perth - SEO in Perth - Perth SEO Agency - Perth web design - Ecommerce web design Perth - IT support Perth - IT Services Perth - Managed IT Perth  - Perth hosting – Busselton Digital Agency – South West Digital Agency – Digital Agency in Busselton

© 2020 VissiCon. Proudly designed and developed by Vissi Digital. Please review our TERMS & CONDITIONS and PRIVACY POLICY.