If you’re looking for a proven way to boost traffic and increase conversions then you need a video marketing plan.
It can be scary creating video content for marketing if you’ve never done it before, but having a strategy makes it so much easier.
In this post, we’re going to cover 5 video marketing tips that will really get your traffic and conversions popping. We’ll also cover video marketing benefits and help you create a video marketing strategy that’s scalable and repeatable.
First, what do we mean by “video marketing?”
What is Video Marketing?
Video marketing is any type of video you record and post with the intention of moving you towards your business goals.
When we talk about video marketing and eCommerce or digital marketing in general, conversation tends to make a beeline to YouTube. But, you can use video marketing just about anywhere. Social media platforms like Facebook, Twitter, Instagram, and Snapchat are also great places for video marketing content.
Video marketing is worth the investment: Video marketers get66% more qualified leadsper year and achieve a 54% increase in brand awareness.
Video Content Marketing Strategy
As we just covered, video marketing can be just about any video posted on any platform, so how do you develop a successful and reusable video content strategy template from that?
Recording and posting videos without a specific purpose is a recipe for disaster. Let’s not do that.
Instead, let’s put the following 5 steps into a repeatable process and use that process as our video content strategy to make our marketing lives easier.
Step 1. What Do You Want From Your Video Content?
This step actually has 2 parts. First, you have to evaluate yourself as a brand. What makes you different and brings your customers to you? What do you value as a business?
Second, figure out how your video content will fit in with your values and what your customers value in you. What problems are you trying to solve? What does success look like?
When your goals are specific, you’ll find it a lot easier to create content around them.
There are three key questions that you should be asking yourself at this point:
Who are you?
How can you benefit your potential customers?
For more detail about those questions and how to answer them, check out our post about awareness stage content. It’ll help even if you’re not actually creating awareness stage content at the moment