In fact, by 2021, it’s projected that marketing leaders will spend 75% of their total marketing budget on digital marketing, rather than traditional marketing.
Digital marketing stats
In this post, we’ll share 58 of the top digital marketing statistics every company needs to know.
Email marketing statistics
Email marketing is one of the most successful online digital marketing platforms. Here are some of the top statistics that’ll show you just how vital email marketing is to your digital marketing strategy.
Gmail alone has over 1 billion users, and it’s expected to grow to 3 billion users by 2020 (Statista).
Email marketing is king of all digital marketing channels, with ROIs as high as 4400% (Campaign Monitor).
The number of active email accounts worldwide was roughly 4.1 billion in 2014 and is expected to increase to nearly 5.6 billion towards the end of 2019 (Statista).
The New York Times has over 30 email newsletters, with around a 70% open rate, and brand-new newsletters dedicated to unique audiences like college students and runners (Digiday).
The most popular days to send emails are Tuesdays, Wednesdays, and Thursdays, but, since these days are so popular, you may have a better chance at an open rate if you send them on Mondays and Fridays instead (CoSchedule).
Open rates are highest, around 24%, from the hours of 6 p.m. to 11 p.m. or after work (Campaign Monitor).
Emails with personalized subject lines are 26% more likely to be opened (Experian).
The average professional sends and receives 121 emails a day (The Radicati Group).
2% of company emails sent to private clients contain emojis in the subject line (Medium).
Eighty percent of survey respondents said email etiquette played an important role in their decision to interact with a stranger (Marketing Land).
People over the age of 45 (nearly 70%) were more receptive to humor in a subject line than a younger audience (Marketing Land).
Eighty percent of respondents indicated grammatical errors were one of the biggest email faux pas. Next on the list included: profanity, irregular fonts, capitalized subject lines, excessive punctuation, and lack of subject line, which 70% of respondents said was unacceptable (Marketing Land).
Mobile marketing statistics
Mobile device use is increasing every day, so optimizing your marketing efforts for mobile should be a top priority. Here are some of the most interesting stats that’ll urge you to take a second look at your mobile strategy this year.
The number of unique monthly searches is over 100 billion, and over half of those come from a mobile device (DMR).
Eighty percent of internet users own a smartphone (Smart Insights).
The number of emails being opened on mobile devices is rising, with 53% of email marketing emails being opened on mobile devices (Campaign Monitor).
Thirty-one percent of marketers say they open at least half of their emails on a mobile device. This means subject lines need to accommodate smartphones. (2015 State of Marketing Report).
Only 47% of B2C brands are fully optimizing their preheader text for easy reading on mobile devices (Salesforce Marketing Cloud).
Nearly 80% of time spent on social media platforms happens on mobile devices (Marketing Land).
Over 50% of smartphone users grab their phone immediately after waking up in the morning (Express Pigeon).
In 2019, people are using their mobile devices more frequently and for longer periods of time than their desktop computers. A great majority of Americans alone (95%) now own a cellphone of some kind, with 77% of them owning a smartphone. This is up from 35% back in 2011 (Pew Research).
The number of new smartphone subscriptions growing by 20% each year (Campaign Monitor).
Sixty-one percent of users are unlikely to return to a mobile site if they had a problem accessing it, and 40% will go to a competitor instead (McKinsey & Company).
Social media marketing statistics
Social media is changing the face of marketing culture in several ways. With social media, it’s easier to collect useful data on consumers, build a visible and popular brand, and sell products on various social media platforms.
The following statistics will help you understand the importance of getting your social strategy right this year.
Facebook has over 1.66 billion monthly smartphone users (DMR).