7 Digital Marketing Strategies That Actually Work

Chatbots. A/B split tests. Complicated marketing funnels. Forget them all.

If you’re running a small business, none of these things should be your focus.

The digital marketing strategies that deserve your attention are the unsexy ones.

In this post, we’ll cover seven of those strategies and how to make them work for you based on experience rather than just theory.

1. Blogging with SEO in mind

Blogging isn’t writing what you did today. That’s a diary.

If you take that approach to blogging, and you don’t already have an existing and loyal audience that hangs on your every word, then your business blog is going to be a ghost town.

How do you fix this?

Write about the problems your target customers are actually searching for.

Say that you sell computer parts online. Chances are your customers are searching for things like:

  • Why is my computer so slow?

  • How to build a computer

  • How to speed up a computer

If we plug those keywords into Ahrefs Keywords Explorer, we see that there are thousands of searches for each of them every single month.

But here’s the best part:

You can help people solve these problems while integrating products from your store in the content itself.

For example, a slow computer may come down to the RAM, or hard drive, or CPU. So help readers diagnose their problem and offer product solutions in the process.

Same goes for “how to build a computer.” Explain how to do it and recommend the specific components they need.

This concept works in almost every industry.

If you’re a realtor, then instead of blogging about the latest industry award that nobody cares about, write about real-world problems potential customers are searching for like:

  • How to invest in real estate

  • How to buy a house

  • What credit score is needed to buy a house

All of these topics have the potential to attract a vast audience:

Not just any audience, either: these are people in the market for what you offer, who likely have deep pockets and a burning desire to own their own home.

But how do you find what your audience is searching for?

The first option is to guess. The second and better option is to use a tool like Ahrefs Keywords Explorer and search for some relevant seed keywords. For a realtor, these might be things like “buy a house,” “real estate,” etc.

From here, head to the “Questions” report to see the most popular questions people are asking.

It’s then just a case of picking out the best keywords for your business, analyzing keyword difficulty, and creating optimized content.