Boost Your Social Media Growth In 2021!


The year 2020 has shown how vital and necessary social media marketing is in a brand's growth. With the pandemic and lockdown forcing people to stay indoors, the time spent online on social media platforms has dramatically increased. Last year, companies that invested in a proper social media strategy reaped the benefits of more followers and more sales. Here are some tips on how to boost your social media in 2021.


UTILIZATION OF SOCIAL COMMERCE

Long gone are the times when you had to visit a store or an e-commerce website to buy a product. Nowadays, you can see a product you want on a social media platform such as Instagram, research it, and finally complete the checkout process; all on the platform without ever having to leave it.

Social commerce is perfect since the process is fast and easy for the buyer. Since the entire transaction takes place on social media, this increases the chances of someone buying your product instead of seeing the ad, then going to your website, adding to cart, filling in their card information, and finally buying. The more steps there are between someone seeing a product and completing the purchase, the easier it is for them to lose interest and stop the purchase.


USE OF TARGETED ADS

Targeted ads on social media should be at the top of each brand's social media strategy.

Place targeted ads on social media based on different demographics, such as gender, occupation, and location. Instead of using a generic ad, you can customize the ads such that a college student will see ads related to college life while a new mum will see baby products.

You can utilize user-data and precisely target the audience you want. For instance, teenagers will be on TikTok while moms and dads will most likely be on Facebook.


Targeted ads on social media help you run successful marketing campaigns since each user sees an ad that is relevant to them.


USE OF VIDEO CONTENT MARKETING

Videos have rapidly grown on social media. From pure video platforms such as TikTok and YouTube to other platforms such as Instagram and Facebook utilizing videos to pass a message, video marketing is necessary for any good social media marketing strategy.


It is easier to talk about the product and showcase its importance on a video. Video marketing is not limited to YouTube. Short and captivating videos on social media often go viral. They have a wider reach and increased engagement, and result in higher conversion rates and increased revenue.


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