Digital Marketing Tips in 2020

Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. The digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures.

To the digital marketer, change is not only the law of life but the law of success. It isn’t without a keen eye on the future and the thoughtful application of forward-thinking strategies that a marketer can address the rapidly-changing needs of the digitally connected customer and stay on top of digital marketing trends.

In 2020, as the behavior of users on the network has changed significantly, it should adopt a new look. When we enter a new decade and technology continues to change rapidly, here are the digital marketing developments that we are excited to see in 2020!

  • Visual Search

Visual search is a natural evolution in enhancing how the technology works best for us - however, a human brain is very different from AI. When we look at a picture, we don't see a set of points and dotted lines. Instead, we can identify patterns and shapes immediately. The theory behind the visual search is to teach machines to do the same.

Visual search uses real-world images (screenshots, Internet images, or photographs) as the stimuli for online searches. Modern visual search technology uses AI (artificial intelligence) to understand the content and context of these images and return a list of related results.

When presented with an image, a visual search identifies objects within it and then searches for images related to those objects. For example, based on an image of a specific cosmetic item, a visual search would enable you to shop for an identical one. Current technology can identify multiple shapes and outlines contained within a single image to allow users to match to different objects. As Marketing Land puts it, it turns your phone’s camera into a search bar and you can kick-start your visual search visibility for increasing your brand awareness among a niche market.

  • Programmatic Advertising

Programmatic marketing is seen as the future of advertising on the web, with Google targeting around 60% of digital advertising budgets spent on Programmatic this year. According to Forrester, programmatic will account for the majority of all digital advertising spending over the next few years.

However, it is not the complete automation of the ad buying process. Traditionally you would have manually prepared insertion orders or ad tags, which can be menial but labor-intensive. With programmatic ads, humans have more time for the optimization and improvement of ads.

Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile, and video campaigns, and is expanding to traditional TV advertising marketplaces. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

  • Artificial Intelligence

Artificial intelligence (AI) is a science that deals with building intelligent machines that can think and responds like a human. It holds exceptional future opportunities in digital marketing. The impact of AI and machine learning goes far beyond the mundane. The use of artificial intelligence in business operations and practices has become a necessary rite of passage into the 21st century.

AI is now more accessible than ever, allowing brands both big and small to benefit from the insights and automation options it provides. Machines and computer systems are working like humans with tasks like voice-recognition, visual perception, translation, and decision-making, which all previously required human intelligence. Now, artificial intelligence can accomplish those tasks independently. In fact, by the end of this year, 40% of digital transformation services will use artificial intelligence, and by 2025, the AI industry will grow to $190 billion.

  • Digital Personalization

Personalization is a way of ensuring that the unique needs and preferences of your consumers are appropriately addressed. It is also about presenting the right product to the right consumers and, importantly, at the right time. This will help you create a positive impression in their minds and also help in building the credibility of your brand. Personalization gives you a better chance of having more meaningful interaction with your audience and may ease the task and process of conversion.

Advertising personalization uses data point’s insights into which a customer is to increase the ad’s relevancy. These can be simple insights (such as basic demographic information; or more specific like a niche interest, buying intent, and behavioral patterns). Either way, it’s precise one-to-one marketing: a brand making a consumer feel that they are speaking directly to them, and addressing their unique needs.

  • Streaming Video Ad Engagement

On all different types of websites – from social platforms to news organizations, to company pages – digital strategists are employing an astounding amount of video content for their voracious audience to consume at will. A new Facebook study revealed that people spend 5 times longer watching video content than reading static content. Whether it’s in the form of educational content, reports, entertainment, or ads, orga