We’re dealing with an unprecedented moment in history at the time of writing this article.
The entire country of the UK is on lockdown. Everywhere we look across the globe, governments and leading political groups are urging consumers to stay in, lock their doors, and prevent the spread of one of the world’s worst-ever pandemics.
The result? Business owners are panicking.
While things like eCommerce and digital sales were already on the rise long before COVID-19 began, this is the first time that the virtual world has been the only way for organisations to connect with their customers.
It’s time for companies of all shapes and sizes to start rethinking their digital roadmap.
Fortunately for countless brands that have never faced anything quite like the COVID-19 pandemic before, we’ve got some handy digital marketing tips to get you started.
How Coronavirus affects marketing strategies
As horrific as the coronavirus pandemic is, it’s not all bad news for marketers.
Governments around the globe are increasingly warning their customers not to go outside, meaning that even the people in your target audience that previously avoided online shopping will be starting to embrace the digital world more than ever.
The smartest companies in the landscape right now will be taking the lemons of uncertainty, panic, and global disruption and turning them into lemonade. People will be online and shopping a lot more than they normally would, and the tools are already online to make digital shopping easy.
If you have the right branding and marketing campaigns to attract your chosen audience during this time, you might even earn a lot more than you expected.
Look at this way. If you can find a way to sell to the people in your community that are bored, stuck at home, and unable to shop elsewhere, then now is the perfect time to double down on your promotional strategies.
You have a captive audience all looking online for tools and services that they can use to make their lives a little less stressful and a bit more comfortable during this worrisome time.
While the last thing you want to do right now is to be seen taking advantage of other people’s pain, you can definitely rev up your chances of sales and conversions if you figure out what your customers need and how you can effectively give it to them.
Adjusting your promotional strategies for a crisis
First things first, you’re going to need to sit down with your marketing team, reach out to your promotional contractors, and come up for a plan for how to thrive during this crisis.
The Coronavirus pandemic isn’t just affecting the health of the public; it’s also having a massive impact on the economy. According to Google, since February started, search interest in the term “coronavirus” spiked by 260% on a global scale.
People are looking for anything and everything that can help them deal with the uncertainty of a world-altering illness.
With that in mind: