Long-reads vs. laconic posts is a longstanding SEO feud. More and more people are trying to find clear guidelines as to how long a blog post should be. Well, it all depends on the content. However, there are certain trends that influence the ranking in the SERP. The following information will provide a viewpoint for the text length required for making SEO strategy more effective.
Ideal article length evolution
The best blog post length has always been a rather volatile indicator of the post’s effectiveness. For example, in 2012, a post didn’t exceed 500–700 words which is about 4,000 chars. In 2014, the perfect blog post started decreasing and fell down to 1,600 chars because visitors wouldn’t read for more than seven minutes.
In 2016, in-depth content became popular and blog posts became longer again – up to 2,500 words. The year 2018 was historic since Google started swapping to a mobile-first index and prioritized responsive websites.
According to Brian Dean and the SERPIQ’s case studies, the average blog post length should now feature about 2,000 words to have a chance of hitting Google’s top-10, as the graph below witnesses.
Longreads: Pros and cons
Some marketers claim that people are too lazy for long-reads since they just scan but not really read the article. Others stress the necessity of providing users with valuable detailed content that, certainly, requires tons of words. Let’s sort it out.
Contain more valuable and detailed material.
Have more chances to win the first ranking in Google.
Drive more engagement and feature better responses from real content consumers.
Receive more shares and attract more backlinks.
Provide more opportunities to open up the issue from different perspectives.
Keep visitors on the website for a longer period.
Turn leads into customers/subscribers.
Ensure good conversions for an LP thanks to objections being addressed.
Become outdated faster.
Require a lot of time for writing.
Harder to edit and prepare for publishing.
Might be pricey for beginners or small companies.
Long posts do their job when it’s necessary to write an ultimate guide, review, narrative description of the sight, tour, any process (baking, fixing, etc.) or create any other heavily researched content. Such an approach makes a blog memorable since people always can find out how to solve their issues with the help of your content.
Short articles: Pros and cons
Short articles are also valuable, but they just have other objectives.
Take less time to be written.
People are more likely to read them all the way through, without being distracted.
It is easy to find a decent writer.
Google doesn’t rank short texts as well as long ones.