Instagram SEO: How to Optimize Instagram Account for SEO in 2021

Are you looking for ways to reach new audiences on Instagram? Wondering whether adding a touch of SEO could get more people to discover your brand on the social network?

It’s fair to say that we, social media marketers, don’t have it too easy when it comes to getting our brands discovered. Take content marketing guys, for example. They have Google. They can optimize content for SEO.

Now, providing they’ve done it well, those pages will eventually start driving traffic from search engine results month over month.

But for us, well, we must resort to word of mouth and rely on users to share our content with their networks.

Or have we?

As it turns out, we can do some SEO too and use that marketing strategy to attract new followers.

In this post, we’ll discuss Instagram SEO in detail. We’ll also cover some of the strategies to optimize your posts and social profiles for relevant keywords.

Instagram always supported keywords. Well, to some extent, at least.

Users were always able to use them to find other Instagram profiles. As long as an account included those keywords in the Instagram profile – name, username, bio, for example – or have used it in a hashtag – users were able to discover it in the search.

The social media platform has taken its SEO capabilities to the next level recently, though.


Although Instagram SEO aims to make your content – posts, stories, photos, and videos discoverable, you have to begin by optimizing the profile.

There’s one more reason for that, besides making it discoverable – You need to ensure a good user experience to welcome new visitors and convert them into followers.

Here are some of the best ways to make it happen:

#1. Make your username searchable. It is the first thing the social platform will research against user’s keywords. So, make sure that your username is simple and contains the most relevant keyword relating to your brand or product category. Ideally, it also shouldn’t have any symbols that would confuse the audience.

#2. Include at least the essential keyword in your business name, if possible. Naturally, your brand name might not include any specific keywords. You can expand it on Instagram, though, and include additional terms beside the brand name.

#3. Finally, include a trackable link in your bio. This way, you’ll be able to monitor engagement on your profile.


Instagram SEO is a lot about including the right keywords throughout your content. So, let’s see different options to enrich what you post with various phrases Instagram users might type into the search box.

The three most common places to include keywords on Instagram are:

Your bio,

Post captions, and


Let’s quickly look at each of them in turn.

#1. Including Keywords in Instagram Bio

The primary target keyword – a phrase that describes your business or brand category the most – should go into your company name. We’ve covered that above.

But naturally, that’s not the only term you should be optimizing your profile for. And the best place to include those secondary keywords is in your bio.

Secondary keywords are phrases that compliment your primary keyword. They are related to it because they enrich and expand the meaning of the primary keyword.

#2. Including Keywords in Captions

Writing good Instagram captions is an art form in itself. But you can take your captions even further and ensure they help your content appear in the social platform’s search results.

There are two ways to do that:

If you’re posting something relating to your product or service, enrich the caption with secondary keywords.

However, if you’re promoting your content, include keywords related to its primary topic. In short, these would-be secondary keywords of the phrase you’ve optimized the content for originally.

#3. Including Keywords in Hashtags

Hashtags allow you to optimize your posts and add additional search-optimized keywords without expanding the caption.

The additional benefit of optimizing hashtags for SEO is that they allow you to include keywords and phrases that, possibly, wouldn’t fit naturally in a caption.

#4. Using Keywords in Image Alt Tags

When it comes to Instagram, the Alt Tag works pretty much like similar tags you see implemented on websites. The short snippet of text aims to help visually impaired users discover what’s on the image before them and fully experience the web.

But, just like with traditional SEO, you can use the tag to enrich your keyword targeting.

When adding a new photo to the social network, select the “write alt text” option to add your tag. Describe what’s on the image and include at least the main secondary keyword. This will help Instagram understand the content of the post better and have it in relevant user searches.


Instagram’s SEO capabilities aren’t as advanced as those of Google or other search engines. That said, it is still enough to help you boost the discoverability of your brand and content.

#blogging #blogger #blog #bloggerstyle #bloggers #bloggerlife #digitalmarketing #blogs #blogpost #seo #marketing #influencer #contentmarketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #smallbusiness #webdesign #graphicdesign #content #smallbusiness #supportsmallbusiness #smallbusinessowner #supportlocal #localbusiness #marketing #startup #entrepreneurship #womeninbusiness #perthisok #perthlife #wa #perthtodo #perthsmallbusiness #perthnow #perthbusiness #soperth #thisiswa #perthisokay #urbanlistperth #melbournelife #melbournecbd #visitmelbourne #melbournetodo #visitvictoria #melbournemade #cyber #cybersecurity #cyberpunk #hacking #hacker #security #hackers #technology #cybercrime #tech #hack #linux #infosec #ethicalhacking #cyberattack #programming #informationsecurity #anonymous #kalilinux #art #pentesting #ethicalhacker #malware #python #coding #hacked #cybergoth #privacy #cybersecurityawareness

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
927 Beaufort Street, Mt Lawley,
Perth 6052
836/585 Little Collins Street,
Melbourne, 3000

Digital Marketing Agency Perth - Perth Digital Agency at your service. If you want your business to dominate the online world, you need to align yourself with a digital marketing agency that is not just following the latest trends but also creating them. Perth Digital Marketing is ridiculously competitive, so if you want your business to do more than just survive, you need to choose a marketing agency that is going to offer both proven strategies and outside the box thinking. At Vissi, we pride ourselves in offering revolutionary and proven strategies to help your business thrive and grow in the competitive online market. We work alongside your business every step of the way and ensure that you have the right tools you need to increase your profits and maximise your investment. We are experts in helping your business to find an endless line of customers that are ready and willing to spend on your products and services, using our clever and unrivalled marketing and conversion techniques. These techniques work almost instantly, which means that you don’t have to wait years to see growth or profits flowing in. In fact, most of the businesses that we work with begin to achieve their desired results in just a few months. How do we do it? It is our unwavering approach, dedication and out of the box thinking that has made us one of the premier digital agencies Perth. So, when it comes to selecting a digital marketing agency that is going to propel your business to new heights, don’t just take our word for it. Why not contact us today and see what we can do to help your business? Digital Marketing in Perth - Vissi started from humble beginnings in Perth and has quickly grown to become one of the top digital marketing agencies in the Perth digital agency scene.  Located in the Perth CBD, our digital agency caters to businesses both big and small in all areas of the city and beyond. By growing our business from the ground up in Perth, we know exactly what it takes to appeal to local audiences and how to navigate through the ever-evolving culture and economy of the city. We also pride ourselves on being able to offer Perth business owners some of the top proven marketing strategies that are breaking ground locally and all over the world. These strategies including helping your business to rank higher in search results and turning your traffic into leads that actually convert into paying customers.  In fact, we have helped brands increase profits by nearly ten times as much, all by following some of our proven methods. Whether you are a brick and mortar business or based solely online, Vissi is dedicated to helping you grow your business into a thriving profit machine, so you can spend more time doing the things you love and less time worrying about your business.

Perth Digital Marketing - Even though Vissi first started in Perth, we are quickly developing an extensive database of clients across Western Australia. We have worked with some of the biggest brands based out of Perth and have a strong track record in the area. But really, working with Vissi is super easy no matter where you live. We have a dedicated team that will help you every step of the way and ensure that your business is set up not just for short-term results, but for long-term success as well. After just a few short months of working with us, you will start to see your business growing rapidly. Your conversion rates will be up; your sales will be up, and of course, your profits will also be up. Guaranteed. Vissi is also one of the only digital marketing agencies out there that offer guaranteed results. We don’t do this as a desperate sales tactic, we do this because we stand by what we do 100%. Real Estate Digital Marketing - Digital Marketing for Real Estate Agents - Perth Digital Agency - Digital Marketing Agency Perth - Web Design Perth - Perth Web Design - SEO Agency Perth - SEO Perth - SEO in Perth - Perth SEO Agency - Perth web design - Ecommerce web design Perth - IT support Perth - IT Services Perth - Managed IT Perth  - Perth hosting – Busselton Digital Agency – South West Digital Agency – Digital Agency in Busselton

© 2020 Vissi Digital. Proudly designed and developed by Vissi Digital. Please review our TERMS & CONDITIONS and PRIVACY POLICY.