As we look out into the deserted streets in city centres, we start to realize that brick-and-mortar stores will take a pummelling in their sales numbers. Online retailers, however, are likely to see a massive spike in their earnings. ECommerce has emerged as the saviour of the economy since physical locations were forced to close due to lockdown. Reopening will likely to affect this trend slightly, but for retailers, the real question is whether they’re prepared for the increased traffic as people realize how easy online shopping has become. These eCommerce tips will provide some insights to assess if your e-commerce website is ready for a sales surge.


Human beings tend to prefer simpler designs because it jives with what their brain expects in a website. Keeping a store page simple might seem like an easy prospect, but it honestly isn’t. With the amount of information that a single listing needs to have, a simple design for a store page quickly gets out of hand. However, the more complex your site gets, the more you open your page up to errors. Nothing drives customers away faster than a mistake in checkout.

Additionally, you want to use analytics to garner feedback on how well your store page is doing. By considering the unspoken feedback from bounce-rates and click-through values for your checkout page, you can figure out what designs work and which ones don’t. This insight can allow you to redesign your store page to pattern itself after the most popular pages which close the most sales.


Possibly the most overlooked (and potentially the most vital) aspect of eCommerce sites is their ability to preserve consumer data. As a small business, you might not be able to afford a security consultant to design an eCommerce payment solution. Instead, you can look at other platforms that offer plug-and-play back ends that you can use. Shopify is an excellent example of this approach and have some of their own eCommerce tips. While inexpensive to set up, it scales well but tends to cost more as you earn more. Still, it’s a small price to pay for guaranteed security and customer peace of mind.


This massive boom period for eCommerce providers is likely to continue for some time. As borders remain volitile, buyers can’t jet out to exotic locations and may spend their money online purchasing new goods instead. For small businesses just hopping on to the online sales bandwagon, this can be a blessing. Once you keep your website simple to navigate and read the cues from your feedback, nothing stops you from dominating online sales in your niche market.

Be a part of the future of retail! Contact Vissi Digital TODAY to assess your E-commerce capabilities or to help bring your brick and mortar over to the digital world.

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Digital Marketing Agency Perth - Perth Digital Agency at your service. If you want your business to dominate the online world, you need to align yourself with a digital marketing agency that is not just following the latest trends but also creating them. Perth Digital Marketing is ridiculously competitive, so if you want your business to do more than just survive, you need to choose a marketing agency that is going to offer both proven strategies and outside the box thinking. At Vissi, we pride ourselves in offering revolutionary and proven strategies to help your business thrive and grow in the competitive online market. We work alongside your business every step of the way and ensure that you have the right tools you need to increase your profits and maximise your investment. We are experts in helping your business to find an endless line of customers that are ready and willing to spend on your products and services, using our clever and unrivalled marketing and conversion techniques. These techniques work almost instantly, which means that you don’t have to wait years to see growth or profits flowing in. In fact, most of the businesses that we work with begin to achieve their desired results in just a few months. How do we do it? It is our unwavering approach, dedication and out of the box thinking that has made us one of the premier digital agencies Perth. So, when it comes to selecting a digital marketing agency that is going to propel your business to new heights, don’t just take our word for it. Why not contact us today and see what we can do to help your business? Digital Marketing in Perth - Vissi started from humble beginnings in Perth and has quickly grown to become one of the top digital marketing agencies in the Perth digital agency scene.  Located in the Perth CBD, our digital agency caters to businesses both big and small in all areas of the city and beyond. By growing our business from the ground up in Perth, we know exactly what it takes to appeal to local audiences and how to navigate through the ever-evolving culture and economy of the city. We also pride ourselves on being able to offer Perth business owners some of the top proven marketing strategies that are breaking ground locally and all over the world. These strategies including helping your business to rank higher in search results and turning your traffic into leads that actually convert into paying customers.  In fact, we have helped brands increase profits by nearly ten times as much, all by following some of our proven methods. Whether you are a brick and mortar business or based solely online, Vissi is dedicated to helping you grow your business into a thriving profit machine, so you can spend more time doing the things you love and less time worrying about your business.

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