As we look out into the deserted streets in city centres, we start to realize that brick-and-mortar stores will take a pummelling in their sales numbers. Online retailers, however, are likely to see a massive spike in their earnings. ECommerce has emerged as the saviour of the economy since physical locations were forced to close due to lockdown. Reopening will likely to affect this trend slightly, but for retailers, the real question is whether they’re prepared for the increased traffic as people realize how easy online shopping has become. These eCommerce tips will provide some insights to assess if your e-commerce website is ready for a sales surge.
REDESIGNING A STORE PAGE FOR THE TWENTY-FIRST CENTURY BUYER
Human beings tend to prefer simpler designs because it jives with what their brain expects in a website. Keeping a store page simple might seem like an easy prospect, but it honestly isn’t. With the amount of information that a single listing needs to have, a simple design for a store page quickly gets out of hand. However, the more complex your site gets, the more you open your page up to errors. Nothing drives customers away faster than a mistake in checkout.
Additionally, you want to use analytics to garner feedback on how well your store page is doing. By considering the unspoken feedback from bounce-rates and click-through values for your checkout page, you can figure out what designs work and which ones don’t. This insight can allow you to redesign your store page to pattern itself after the most popular pages which close the most sales.
SECURITY AND CUSTOMER DATA
Possibly the most overlooked (and potentially the most vital) aspect of eCommerce sites is their ability to preserve consumer data. As a small business, you might not be able to afford a security consultant to design an eCommerce payment solution. Instead, you can look at other platforms that offer plug-and-play back ends that you can use. Shopify is an excellent example of this approach and have some of their own eCommerce tips. While inexpensive to set up, it scales well but tends to cost more as you earn more. Still, it’s a small price to pay for guaranteed security and customer peace of mind.
THE SURGE HAS ALREADY STARTED
This massive boom period for eCommerce providers is likely to continue for some time. As borders remain volitile, buyers can’t jet out to exotic locations and may spend their money online purchasing new goods instead. For small businesses just hopping on to the online sales bandwagon, this can be a blessing. Once you keep your website simple to navigate and read the cues from your feedback, nothing stops you from dominating online sales in your niche market.
Be a part of the future of retail! Contact Vissi Digital TODAY to assess your E-commerce capabilities or to help bring your brick and mortar over to the digital world.
#ecommerce #marketing #business #digitalmarketing #ecommercebusiness #entrepreneur #onlineshopping #fashion #website #webdesign #seo #b #marketingdigital #onlinebusiness #online #onlineshop #socialmedia #amazon