• VissiCon

Media Environments Continue to Improve Despite Global Pandemic, IAS Report Finds


Integral Ad Science (IAS), the global leader in digital ad verification, today released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators like brand safety, viewability, and fraud. The Media Quality Report showed improvement in major digital media quality indicators like brand safety, viewability and fraud despite 2020's volatile events.

In the first half of 2020, consumers worldwide spent notably more time with various media as they observed the stay-at-home guidance of their respective geographies. According to eMarketer, consumers are now spending an extra hour per day on digital media alone compared to 2019. Accompanying this shift in time spent with digital media, IAS data indicates that content has become safer for advertisers, with brand risk dropping across all environments and formats from 2019 to H1 2020. Additionally, viewability averages rose over the same period and global ad fraud rates remained low for marketers with active fraud mitigation technology.

"The MQR report shows increases in the overall quality of digital impressions across a number of key metrics, from brand risk to viewability," said Tony Marlow, Chief Marketing Officer, IAS. "This accompanies a trend right now for marketers to be hyper-focused on the quality of their paid media investments in order to better connect with their audiences and drive campaign outcomes."

In a year of transformative global events and increased digital content consumption, global average brand risk continued to drop across all environments and formats compared to 2019.  Brand risk is defined as those web pages which are scored as 'medium' or 'high' risk for brands. This indicates that marketers are increasingly recognizing that not all contexts are equal for driving marketing success and that they are controlling their contextual adjacencies in ways designed to maximize performance.

Global viewability averages, which measure whether at least 50% of a given ad's pixels are on screen per MRC standards, rose above 70% across nearly all formats and environments. This growth was driven by media quality improvements made in programmatic inventory, especially mobile app display and mobile web display. 

While overall fraud levels remained low, campaigns that didn't use fraud mitigation tools or strategies encountered levels of fraud up to 25x higher than those with active fraud protections. Global fraud rates among non-optimized campaigns ranged between 6.9% and 13.2%, depending on format and environment. Comparatively, mobile web video remained the safest inventory when optimized against ad fraud, averaging a 0.3% worldwide, while desktop display registered the highest optimized-against-ad-fraud rate at 0.8% in H1 2020.

Integral Ad Science's H1 2020 Media Quality Report highlights brand safety, ad fraud, and viewability trends across display and video advertising formats, as well as desktop, mobile web, and in-app environments. The Media Quality Report analyzed data from billions of global impressions from advertising campaigns that ran between January 1st and June 30th, 2020. The H1 2020 report provides the largest country expansion to date, with five new markets: India, Indonesia, Mexico, Singapore, and Sweden. For more information about the MQR and IAS's work, contact us at press@integralads.com.

About IAS Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 17 offices across 12 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com.

SOURCE Integral Ad Science, Inc.


FOR ANY DIGITAL MARKETING SERVICES CONTACT OUR TEAM TODAY TO HELP. info@Vissicon.com #cybersecurity #hacking #security #technology #hacker #infosec #tech #ethicalhacking #programming #linux #hackers #cyber #kalilinux #cybercrime #malware #python #privacy #it #iot #cyberattack #coding #dataprotection #hack #ethicalhacker #networking #informationsecurity #cybersecurityawareness #programmer #datasecurity #itsecurity #informationtechnology #software #business #cloud #computerscience #computer #internet #cloudcomputing #network #windows #bhfyp #data #phishing #hacked #cybersecuritytraining #coder #ai #artificialintelligence #cisco #anonymous #code #ransomware #encryption #networksecurity #java #digital #training #bigdata #machinelearning


Originally published: https://www.prnewswire.com

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
927 Beaufort Street, Mt Lawley,
Perth 6052
836/585 Little Collins Street,
Melbourne, 3000

Digital Marketing Agency Perth - Perth Digital Agency at your service. If you want your business to dominate the online world, you need to align yourself with a digital marketing agency that is not just following the latest trends but also creating them. Perth Digital Marketing is ridiculously competitive, so if you want your business to do more than just survive, you need to choose a marketing agency that is going to offer both proven strategies and outside the box thinking. At Vissi, we pride ourselves in offering revolutionary and proven strategies to help your business thrive and grow in the competitive online market. We work alongside your business every step of the way and ensure that you have the right tools you need to increase your profits and maximise your investment. We are experts in helping your business to find an endless line of customers that are ready and willing to spend on your products and services, using our clever and unrivalled marketing and conversion techniques. These techniques work almost instantly, which means that you don’t have to wait years to see growth or profits flowing in. In fact, most of the businesses that we work with begin to achieve their desired results in just a few months. How do we do it? It is our unwavering approach, dedication and out of the box thinking that has made us one of the premier digital agencies Perth. So, when it comes to selecting a digital marketing agency that is going to propel your business to new heights, don’t just take our word for it. Why not contact us today and see what we can do to help your business? Digital Marketing in Perth - Vissi started from humble beginnings in Perth and has quickly grown to become one of the top digital marketing agencies in the Perth digital agency scene.  Located in the Perth CBD, our digital agency caters to businesses both big and small in all areas of the city and beyond. By growing our business from the ground up in Perth, we know exactly what it takes to appeal to local audiences and how to navigate through the ever-evolving culture and economy of the city. We also pride ourselves on being able to offer Perth business owners some of the top proven marketing strategies that are breaking ground locally and all over the world. These strategies including helping your business to rank higher in search results and turning your traffic into leads that actually convert into paying customers.  In fact, we have helped brands increase profits by nearly ten times as much, all by following some of our proven methods. Whether you are a brick and mortar business or based solely online, Vissi is dedicated to helping you grow your business into a thriving profit machine, so you can spend more time doing the things you love and less time worrying about your business.

Perth Digital Marketing - Even though Vissi first started in Perth, we are quickly developing an extensive database of clients across Western Australia. We have worked with some of the biggest brands based out of Perth and have a strong track record in the area. But really, working with Vissi is super easy no matter where you live. We have a dedicated team that will help you every step of the way and ensure that your business is set up not just for short-term results, but for long-term success as well. After just a few short months of working with us, you will start to see your business growing rapidly. Your conversion rates will be up; your sales will be up, and of course, your profits will also be up. Guaranteed. Vissi is also one of the only digital marketing agencies out there that offer guaranteed results. We don’t do this as a desperate sales tactic, we do this because we stand by what we do 100%. Real Estate Digital Marketing - Digital Marketing for Real Estate Agents - Perth Digital Agency - Digital Marketing Agency Perth - Web Design Perth - Perth Web Design - SEO Agency Perth - SEO Perth - SEO in Perth - Perth SEO Agency - Perth web design - Ecommerce web design Perth - IT support Perth - IT Services Perth - Managed IT Perth  - Perth hosting – Busselton Digital Agency – South West Digital Agency – Digital Agency in Busselton

© 2020 VissiCon. Proudly designed and developed by Vissi Digital. Please review our TERMS & CONDITIONS and PRIVACY POLICY.