Social media vital for small business throughout the COVID-19 pandemic

With rapidly changing market conditions due to COVID-19, communicating with customers via social media has never been more important.

Expert Carissa Hill said it was imperative business owners embrace the instantaneous nature of social media to keep stakeholders and clients informed.

“Every business owner should have at least a pinned post on their Facebook page sharing where their business is at in relation to the Coronavirus pandemic,” said Mrs Hill.

“Regular and new customers should be able to find a business on Facebook or Instagram tosee if the business is still open, how they have adjusted to social distancing measures and what products and services are still available,” she said.

“If you have a restaurant or cafe that is now offering a delivery service, make a video or post that can be shared via social media throughout the community.”

Mrs Hill said business owners should ramp up their social media as more people stayed at home. “So many people will be on social media and business owners should be proactive with offering quality content,” she said.

“True entrepreneurialism is following what the market wants.

“If your business closes or slows down, it is the ideal time to strategise, create content and expand your online offering.

“You could write an eBook or provide a course, which you can sell online and promote it through your social media platforms.

Mrs Hill’s tips for business owners using social media during COVID-19 lock-down:

  • Reach out to customers to see how they are doing – start conversations and build connections. People will be craving human interaction.

  • Be honest and transparent without creating fear – your posts should show empathy and compassion, rather than stress or fear.

  • Look for opportunities to help people – use social media to reach out to those in need and see if you can help.

  • People will be looking for fun and entertaining content for distraction, so consider TikTok videos or Facebook Live.

Mrs Hill said business owners should also be looking towards the future and thinking about what their customers will need and want.

“Will your business model need to change? Can you offer your customers a package deal?” said Mrs Hill. “By building up a good relationship with your followers on social media throughout the pandemic, you will be in a better position to re-launch.”

“Think about how you will celebrate getting back-to-business on social media – maybe you can run a competition or invite followers to your re-launch party.”

An example of the significance of social media during the Coronavirus pandemic was when New York emergency room physician Kurt Kloss reached out to a Facebook group of about 20,000 colleagues seeking advice on how to handle the COVID-19 outbreak.

Global social media usage rates have grown by about 50 per cent since 2014 and a significant spike is expected as people are quarantined or self-isolate in their homes.


#covid19 #coronavirus #SEO#remotework#digitalnomad#coworking#workfromhome#locationindependent#workfromanywhere#freelance#freelancer#workandtravel#digitalnomadlife#digitalnomads#a#entrepreneur#laptoplifestyle#freelancelife#smallbusiness#remote#remotejobs#coworkingspace#startup#cowork#wanderlust#community#virtualassistant#work#travel#workanywhere#nomadlife#digitalmarketing#marketing#socialmediamarketing#socialmedia#seo#business#branding#onlinemarketing#marketingdigital#entrepreneur#contentmarketing#advertising#digital#marketingstrategy#webdesign#marketingtips#smallbusiness#digitalmarketingagency#instagram#graphicdesign#startup#design#website#entrepreneurship#emailmarketing#internetmarketing#digitalmarketingtips#searchengineoptimization#ecommerce#webdevelopment

OP: Carissa Hill @ Dynamic Business

0 views0 comments
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
927 Beaufort Street, Mt Lawley,
Perth 6052
836/585 Little Collins Street,
Melbourne, 3000

Digital Marketing Agency Perth - Perth Digital Agency at your service. If you want your business to dominate the online world, you need to align yourself with a digital marketing agency that is not just following the latest trends but also creating them. Perth Digital Marketing is ridiculously competitive, so if you want your business to do more than just survive, you need to choose a marketing agency that is going to offer both proven strategies and outside the box thinking. At Vissi, we pride ourselves in offering revolutionary and proven strategies to help your business thrive and grow in the competitive online market. We work alongside your business every step of the way and ensure that you have the right tools you need to increase your profits and maximise your investment. We are experts in helping your business to find an endless line of customers that are ready and willing to spend on your products and services, using our clever and unrivalled marketing and conversion techniques. These techniques work almost instantly, which means that you don’t have to wait years to see growth or profits flowing in. In fact, most of the businesses that we work with begin to achieve their desired results in just a few months. How do we do it? It is our unwavering approach, dedication and out of the box thinking that has made us one of the premier digital agencies Perth. So, when it comes to selecting a digital marketing agency that is going to propel your business to new heights, don’t just take our word for it. Why not contact us today and see what we can do to help your business? Digital Marketing in Perth - Vissi started from humble beginnings in Perth and has quickly grown to become one of the top digital marketing agencies in the Perth digital agency scene.  Located in the Perth CBD, our digital agency caters to businesses both big and small in all areas of the city and beyond. By growing our business from the ground up in Perth, we know exactly what it takes to appeal to local audiences and how to navigate through the ever-evolving culture and economy of the city. We also pride ourselves on being able to offer Perth business owners some of the top proven marketing strategies that are breaking ground locally and all over the world. These strategies including helping your business to rank higher in search results and turning your traffic into leads that actually convert into paying customers.  In fact, we have helped brands increase profits by nearly ten times as much, all by following some of our proven methods. Whether you are a brick and mortar business or based solely online, Vissi is dedicated to helping you grow your business into a thriving profit machine, so you can spend more time doing the things you love and less time worrying about your business.

Perth Digital Marketing - Even though Vissi first started in Perth, we are quickly developing an extensive database of clients across Western Australia. We have worked with some of the biggest brands based out of Perth and have a strong track record in the area. But really, working with Vissi is super easy no matter where you live. We have a dedicated team that will help you every step of the way and ensure that your business is set up not just for short-term results, but for long-term success as well. After just a few short months of working with us, you will start to see your business growing rapidly. Your conversion rates will be up; your sales will be up, and of course, your profits will also be up. Guaranteed. Vissi is also one of the only digital marketing agencies out there that offer guaranteed results. We don’t do this as a desperate sales tactic, we do this because we stand by what we do 100%. Real Estate Digital Marketing - Digital Marketing for Real Estate Agents - Perth Digital Agency - Digital Marketing Agency Perth - Web Design Perth - Perth Web Design - SEO Agency Perth - SEO Perth - SEO in Perth - Perth SEO Agency - Perth web design - Ecommerce web design Perth - IT support Perth - IT Services Perth - Managed IT Perth  - Perth hosting – Busselton Digital Agency – South West Digital Agency – Digital Agency in Busselton

© 2020 Vissi Digital. Proudly designed and developed by Vissi Digital. Please review our TERMS & CONDITIONS and PRIVACY POLICY.