The importance of content pruning for SEO: What it is and how to be successful

When it comes to SEO, putting out fresh and engaging content is one of the most beneficial things you can do to help your rankings and increase the organic traffic to your site that we all chase after. However, a lesser known, but just as important tactic is content pruning. Content pruning is essentially the process of taking a look at old content on your site and getting rid of low-performing or unoptimized content that may be weighing your site down in terms of search ability. This can be a tough process to undergo, but is well-worth the time spent for the health of your website. Continue reading for tips and best practices on how to use content pruning to your advantage.

Why Pruning Matters

Early in May of 2020, Google rolled out one of their famous core algorithm updates, causing search volume dips across a large number of industries. Recent updates put an emphasis on new, high-quality content that is useful for searchers. With the roll out of this new update, old and outdated content on your site may struggle to rank organically. Basically, you’ll now want to make sure that Google and other search engines only have access to content you’re proud to share with users, not to the outdated content no one really reads anymore. That’s where content pruning comes in.


How to Do It

Think of your site like a tree. Much like a tree, your website can be overgrown with content that is no longer serving its purpose, ultimately dragging down your site’s health as a whole. However, remember that you shouldn’t get rid of all of your older content. Useful articles or pages on your site that are frequented by users should be kept intact, content pruning only applies to those pages with stale or underperforming content. A well performing SEO strategy requires this regular upkeep to keep driving results.


Find Low Performers

Google analytics is a great tool and can give you a lot of insight into which pages of your site are doing well in terms of and which can be unpublished from your site. When getting your data together and making decisions, be sure to keep in mind what content metrics matter most to your business. Is it the total number of site sessions? The number of pages viewed? Repeat customers? Whichever it may be for your brand, use this info to get an idea of what can be unpublished.


Consider Timeliness

Timely articles are a great way to capture organic traffic, but once these articles reach their expiration date they usually aren’t useful to customers anymore. For example, if your site reviews movies and you posted a list of the 5 best movies to see in 2014, this content would be stale


Consolidate When It Makes Sense

In some cases, it may make more sense to edit down the copy of a blog or web page on your site, rather than scrap it completely. If you have large amounts of information on your site that’s more than a few years old, it’s likely there’s room to edit out some of the outdated info and replace it with newer, more relevant information instead.


Don’t Let Stale Content Hold You Back

Now is the time to step up your SEO game and evaluate what matters most to customers. In the midst of COVID-19, more people are online than ever before, so make sure you’re being seen. Producing new content is incredibly important right now, but don’t forget to take a look at the old content you have living on your site. With the recent core update to Google, it’s more important than ever.


FOR ANY DIGITAL MARKETING SERVICES CONTACT OUR TEAM TODAY TO HELP. info@Vissicon.com #cybersecurity #hacking #security #technology #hacker #infosec #tech #ethicalhacking #programming #linux #hackers #cyber #kalilinux #cybercrime #malware #python #privacy #it #iot #cyberattack #coding #dataprotection #hack #ethicalhacker #networking #informationsecurity #cybersecurityawareness #programmer #datasecurity #itsecurity #informationtechnology #software #business #cloud #computerscience #computer #internet #cloudcomputing #network #windows #bhfyp #data #phishing #hacked #cybersecuritytraining #coder #ai #artificialintelligence #cisco #anonymous #code #ransomware #encryption #networksecurity #java #digital #training #bigdata #machinelearning


Originally published: https://augustafreepress.com

0 views0 comments
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
Copy%20of%20Copy%20of%20PERTH%20DIGITAL%
927 Beaufort Street, Mt Lawley,
Perth 6052
836/585 Little Collins Street,
Melbourne, 3000

Digital Marketing Agency Perth - Perth Digital Agency at your service. If you want your business to dominate the online world, you need to align yourself with a digital marketing agency that is not just following the latest trends but also creating them. Perth Digital Marketing is ridiculously competitive, so if you want your business to do more than just survive, you need to choose a marketing agency that is going to offer both proven strategies and outside the box thinking. At Vissi, we pride ourselves in offering revolutionary and proven strategies to help your business thrive and grow in the competitive online market. We work alongside your business every step of the way and ensure that you have the right tools you need to increase your profits and maximise your investment. We are experts in helping your business to find an endless line of customers that are ready and willing to spend on your products and services, using our clever and unrivalled marketing and conversion techniques. These techniques work almost instantly, which means that you don’t have to wait years to see growth or profits flowing in. In fact, most of the businesses that we work with begin to achieve their desired results in just a few months. How do we do it? It is our unwavering approach, dedication and out of the box thinking that has made us one of the premier digital agencies Perth. So, when it comes to selecting a digital marketing agency that is going to propel your business to new heights, don’t just take our word for it. Why not contact us today and see what we can do to help your business? Digital Marketing in Perth - Vissi started from humble beginnings in Perth and has quickly grown to become one of the top digital marketing agencies in the Perth digital agency scene.  Located in the Perth CBD, our digital agency caters to businesses both big and small in all areas of the city and beyond. By growing our business from the ground up in Perth, we know exactly what it takes to appeal to local audiences and how to navigate through the ever-evolving culture and economy of the city. We also pride ourselves on being able to offer Perth business owners some of the top proven marketing strategies that are breaking ground locally and all over the world. These strategies including helping your business to rank higher in search results and turning your traffic into leads that actually convert into paying customers.  In fact, we have helped brands increase profits by nearly ten times as much, all by following some of our proven methods. Whether you are a brick and mortar business or based solely online, Vissi is dedicated to helping you grow your business into a thriving profit machine, so you can spend more time doing the things you love and less time worrying about your business.

Perth Digital Marketing - Even though Vissi first started in Perth, we are quickly developing an extensive database of clients across Western Australia. We have worked with some of the biggest brands based out of Perth and have a strong track record in the area. But really, working with Vissi is super easy no matter where you live. We have a dedicated team that will help you every step of the way and ensure that your business is set up not just for short-term results, but for long-term success as well. After just a few short months of working with us, you will start to see your business growing rapidly. Your conversion rates will be up; your sales will be up, and of course, your profits will also be up. Guaranteed. Vissi is also one of the only digital marketing agencies out there that offer guaranteed results. We don’t do this as a desperate sales tactic, we do this because we stand by what we do 100%. Real Estate Digital Marketing - Digital Marketing for Real Estate Agents - Perth Digital Agency - Digital Marketing Agency Perth - Web Design Perth - Perth Web Design - SEO Agency Perth - SEO Perth - SEO in Perth - Perth SEO Agency - Perth web design - Ecommerce web design Perth - IT support Perth - IT Services Perth - Managed IT Perth  - Perth hosting – Busselton Digital Agency – South West Digital Agency – Digital Agency in Busselton

© 2020 Vissi Digital. Proudly designed and developed by Vissi Digital. Please review our TERMS & CONDITIONS and PRIVACY POLICY.