Top 10 Social Media Books

Although media marketing books can help you understand the objectives of outreach and engagement, social media can be a different beast altogether. You need to specifically get social media books to understand and master this landscape.

This is because the marketing communications landscape has seen an evolutionary change over the years. Gone are the days where businesses relied on traditional media for their outreach. We are in an age where memes, viral marketing, influencers, likes and shares dominate the marketing lingo.

The way social media content is planned, produced, consumed and distributed has significantly changed. That is why you will need books about social media in your reading list. Our list of the best social media marketing books will help you better understand what it is all about and how to use it for the success of your business.


Top 10 Books on Social Media


1. Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

This media marketing strategy book is helpful for business leaders that struggle with talking about their businesses. It provides guides to help them connect with customers and communicate the benefits of using their products, ideas, or services. And this requires capturing your customer’s attention with clear, effective marketing messages. The book will help you transform how you talk about the unique value you bring to your customers, who you are and what you do.

Because social media is a brand storytelling channel, you’ll want to understand exactly what your brand story is before you jump in. Building a StoryBrand: Clarify Your Message So Customers Will Listen will explain the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging.  

2. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

by Ekaterina Walter and Jessica Gioglio

Visual storytelling is absolutely essential because of the way people communicate now. All it takes is a smartphone to take images and videos and post it online. This is true for consumers and brands alike. The book provides insights on the power of visuals to strengthen your messaging. Why is this important, because the human brain is wired to process visuals 60,000 times faster than simple text. It explains why viewers spend more of their time on web pages and videos. This book will help you navigate the fast-changing world of today’s digital media.

Discover how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand provides a powerful roadmap for starting your own social media efforts as well as hundreds of real examples that will inspire your own social media strategy.


3. The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

by Oliver Luckett  and Michael J. Casey The authors explain the phenomenon called social networks, memes, hashtags and new mass communication. They provide a unique take on social networks by comparing and contrasting them with biological life. They postulate that by examining cells, viruses, and other microbiological functions, people can master social media in both business and in life.

Before the advent of social media, marketing communications were much more controlled; initiated by a leader and repeated by employees and media. With the advent of mobile phones and social media channels, organizations have “lost control” of the message. Casey asserts that “Any brand or institution that wants to properly reach a major audience must come to grips with this new architecture and the powerful intermediation of these new, independent stars.” The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life is essential for anyone seeking a deeper understanding of the role and power of this medium.


4. Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand & Be Generally Amazing On All Social Networks That Matter

by Dave Kerpen

Considered as a primer on social media marketing, the third edition of this book now includes updated tools and tactics around video, mobile, paid media, and data. It gives readers a rundown on strategies and uses examples from many of the major social sites. If you are looking for a book to give you a comprehensive overview of social media then this is it. Social media is…well…social. Likeable Social Media reminds us that the key to being successful on this platform is to be empathetic, authentic and honest. With this book, Kerpen’s goal is to have small business owners understand the “why” behind their strategy on this medium. It gives advice on practices regarding customer interaction and updates. This updated edition of the bestselling classic is one of the best social media marketing books packed with expert advice and new case studies that demonstrate the latest, best practices.


5. See You on the Internet: Building Your Small Business with Digital Marketing

by Avery Swartz

The author stresses the need to look towards marketing communication for greater impact. Swartz describes the book as a highly usable guide for anyone in a small business or similar organization to thrive in the digital world. There is a framework to plan and execute a brilliant digital marketing strategy with confidence. Its five simple steps will teach you to build your brand, increase your customer base, and revenue. Social media doesn’t stand alone, it’s an integral part of any digital marketing strategy. And this is the main message behind See You on the Internet: Building Your Small Business with Digital Marketing. Swartz’s goal is for you to think strategically about social media. She provides a contextual guide to website development, eCommerce, search engine optimization, email marketing, online advertising and the role of social media in su