Trends That Can Move Your Business Forward in 2021!

As small business owners think about 2020, the phrase “necessity Is the mother of innovation” has to be right up there alongside the pain, sweat and fear.

There’s no question that the impact of the pandemic has been disproportionately hard on small businesses. Seat-of-the-pants creativity and innovation helped drive these businesses forward even in the darkest times of an unpredictable market. Leveraging that same drive to maximize efficiency and serve customers where they are is going to power business ahead in 2021 and beyond.

The speeding up of digital trends that were already underway before the pandemic advanced years' worth of consumer behavior in a matter of months. In a survey we conducted with Deloitte looking at how small businesses have changed their digital strategies since the COVID-19 pandemic began, four out of five owners said they expect to increase their use of digital tools going forward.

Here are some thoughts on how this shift will continue to play out in 2021, and how you can position your business to benefit:

Pandemic-driven shifts can be a permanent change for the better

Sure, after polishing their websites, getting creative with social content, embracing new e-commerce options, and rolling out online ordering or curbside pickup, some businesses might revert to what was once ‘business as usual’ as we move deeper into the new normal of 2021. Don’t be that business. Instead, be the business that is permanently augmented for the better.

And it’s not just about digital. In Columbus, Ohio, gluten-free bakery owners Wendy and Letha Pugh say the pandemic prompted them to change the way they’re structuring their business on a sustained basis. They’ve increased wine offerings and other selections at Bake Me Happy to create a bodega-like feel for their shop, and they say they’re leaning even more heavily into engaging on social media as people have increased their screen time (a trend we expect to stick around).

Take advantage of advances in automation

You may not realize it, but our daily lives have gotten so much easier because of automation. Just think about how Netflix helps you find shows and movies, or how an app on your phone can help you control various ‘smart devices’ in your home. This convenience we find in our daily lives can and should be applied to your business too. The science of artificial intelligence and machine learning has advanced so much that new things are possible for small business operations — and it's all behind the scenes. Automation takes the guesswork out of creating effective ads, for example. You can answer a few simple questions about your business and your goals and easily spin up a customized marketing plan to take your reach and revenue to the next level.

Showcase yourself to showcase your business

Whether you are an extrovert or an introvert, your own story is literally the story of your business. Freres Branchiaux Candle Co., also known as FB Candle, is an award-winning artisanal candle company owned by three outgoing young brothers who are the face of the brand. In San Francisco, Hrag Kalejiban of Henry’s House of Coffee uses social media to tell the story of his family’s roots in coffee roasting. In the photos that populate his feed, you can practically smell the beans, which he sells to a growing international customer base.

Embrace your community

COVID endeared people to small businesses even further, and that will endure. In Labadie, Missouri, Derek Loeffel's Labadie General Store has been open for just a few months and already has a wait-list of local vendors who want a spot in the shop. Loeffel, a full-time police officer who started working on his retirement gig, co-owns the store with his wife and brother. Starting a store during a pandemic inspired them to do regular virtual tours spotlighting individual vendors, along with online sales, curbside pickup and shipping.

Looking ahead to 2021 and Main Street 2.0

On the Main Streets many of us grew up with, storefronts drew us in to showcase products and sell us stuff. The new Main Street 2.0 puts the customer at the center, and how you reach that customer fits around that centerpiece. It’s about physical space (if you have one) integrated with your online presence and how you reach and serve customers in a multi-dimensional way. The future is about maintaining and understanding your customers, who have been loyal to you for a reason. If 2020 taught us anything, it’s that we cannot predict the future. By embracing these trends, however, your business will certainly be better positioned for it.

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Digital Marketing Agency Perth - Perth Digital Agency at your service. If you want your business to dominate the online world, you need to align yourself with a digital marketing agency that is not just following the latest trends but also creating them. Perth Digital Marketing is ridiculously competitive, so if you want your business to do more than just survive, you need to choose a marketing agency that is going to offer both proven strategies and outside the box thinking. At Vissi, we pride ourselves in offering revolutionary and proven strategies to help your business thrive and grow in the competitive online market. We work alongside your business every step of the way and ensure that you have the right tools you need to increase your profits and maximise your investment. We are experts in helping your business to find an endless line of customers that are ready and willing to spend on your products and services, using our clever and unrivalled marketing and conversion techniques. These techniques work almost instantly, which means that you don’t have to wait years to see growth or profits flowing in. In fact, most of the businesses that we work with begin to achieve their desired results in just a few months. How do we do it? It is our unwavering approach, dedication and out of the box thinking that has made us one of the premier digital agencies Perth. So, when it comes to selecting a digital marketing agency that is going to propel your business to new heights, don’t just take our word for it. Why not contact us today and see what we can do to help your business? Digital Marketing in Perth - Vissi started from humble beginnings in Perth and has quickly grown to become one of the top digital marketing agencies in the Perth digital agency scene.  Located in the Perth CBD, our digital agency caters to businesses both big and small in all areas of the city and beyond. By growing our business from the ground up in Perth, we know exactly what it takes to appeal to local audiences and how to navigate through the ever-evolving culture and economy of the city. We also pride ourselves on being able to offer Perth business owners some of the top proven marketing strategies that are breaking ground locally and all over the world. These strategies including helping your business to rank higher in search results and turning your traffic into leads that actually convert into paying customers.  In fact, we have helped brands increase profits by nearly ten times as much, all by following some of our proven methods. Whether you are a brick and mortar business or based solely online, Vissi is dedicated to helping you grow your business into a thriving profit machine, so you can spend more time doing the things you love and less time worrying about your business.

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